DIADORA

Diadora, the historic brand of sportsmen

Diadora is a brand considered symbolic in the world of Made in Italy technical and sports clothing. The Venetian company, in fact, was founded shortly after the Second World War, and quickly achieved a successful position on the market.

At the time, the Diadora brand was born specifically as a technical footwear factory, dedicated to hikers and to some work activities carried out mainly in the open air.

Later, after about fifteen years, in the midst of economic revival, the company decided to move towards the production of boots and footwear for the world of skiing. Considering the period, in which the economic boom had attracted many people to sporting activities, the new production of the company had no difficulty in immediately achieving considerable success.

Furthermore, an element that has always contributed to spreading the success of Diadora garments and footwear has been the numerous testimonials who, over the years, have demonstrated and confirmed the reliability of the brand: from tennis players to Formula One drivers. , to the players.

A great attention to style and design

One of Diadora's strengths has always been attention to style, color and shape. Even today and always, the collections of sports and casual shoes and technical and outdoor clothing are distinguished by their aesthetic originality and the combination of colors.

In the past, the brand was the first to make technical footwear for sports, and in particular for football, in a range of colors that are truly unusual for this discipline.

Currently the company produces footwear and clothing for professional sports, technical clothing for outdoor activities, trendy casual and sporty collections, clothing and accessories for accident prevention.

The complete rebirth of the brand in the 2000s

The Diadora leisure clothing and shoe collections date back to the period after 2000, when the company decided to renew itself and to add some lines to the technical garments intended for amateur sportsmen, outdoor enthusiasts in general and anyone with chosen a lifestyle, and clothing that is free, practical, essential and resistant to use. Always with a certain regard, of course, towards color and design.

Sport always remains at the center of the entire Diadora production, flanked by a series of innovations and continuous technological and stylistic research.

The great passion for their work, which is the basis of Diadora's history, has allowed the company to continually renew itself, thus adapting to the times and trends.

Technical garments and leisure clothing collections

Diadora's current production is able to meet every specific need, offering collections of technical clothing for professional sport, clothing for fitness and physical activity in general and sportswear collections intended for a much wider audience.

The production of professional-level sportswear is flanked by the collections of sporty and informal style garments, dedicated to those who prefer comfort and quality, without however renouncing to be in line with the latest fashion trends.

The concept of sportswear for Diadora has expanded considerably over the years, considering sports not only a complex and professional discipline, but a real search for harmony and well-being, which involves the spirit and the mind.

Work clothing and safety garments

Another dimension of Diadora is dedicated specifically to the world of work, offering a series of garments made specifically for the protection of people who carry out particular activities, especially outdoors: from work on site, to activities carried out at height, to use of machines and tools that could involve some risks.

Comfortable and high-performance safety footwear, work trousers, light but warm, comfortable and resistant microfleece, sweatshirts with a practical and essential design: at the base of Diadora's production of safety and work clothing there is first of all a deep and constant research technology and great attention and respect for people's health.

Diadora accident prevention stands out in relation to the intended use, from gardening and green maintenance, to agriculture, plant engineering and construction, to logistics and goods handling activities, to the industry sector.

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