ALEXANDER SMITH

Alexander Smith London, British creativity and Made in Italy technique

The Alexander Smith London brand was born about ten years ago in London, following the creativity and initiative of a team of young designers, whose intent was to offer the market a new, eclectic product, diversifying from the market and paying great attention to quality.

Extreme precision in every detail, refinement, charm and style are the elements that are the basis of the production of this brand, which immediately decided to move towards a new interpretation of luxury footwear, and in particular of sneakers.

A real alternative product, further enhanced by the high quality typical of Italian footwear craftsmanship.

The Alexander Smith London sneakers collections have evolved and evolve continuously over time, reaching a wide target audience and becoming an increasingly sophisticated and chic product.

Even today, the entire production of the footwear lines created by the brand is entrusted to small, family-run Italian artisan companies, able to pay the utmost attention to detail and guarantee ever higher quality.

Following a line of thought aimed first of all towards sustainability and respect for the environment, the company has also decided to avoid producing large quantities, but rather to focus on satisfying only those specific market demands.

A product that is recognizable for its very high quality

Alexander Smith London's production philosophy is mainly oriented towards high quality, respect for the environment and continuous research, both in the context of materials and design and construction techniques.

Particular attention is also given to raw materials, for which the company has chosen to turn only to suppliers of proven reliability and seriousness.

The materials used by the brand are always certified according to the most recent standards, the company also tends to establish a relationship of mutual respect with its suppliers, aimed at obtaining maximum satisfaction and pursuing a continuous and incessant path of innovation in synergy.

All the selected materials naturally also correspond to precise characteristics of environmental sustainability.

The Alexander Smith London sneakers collections: characteristics and merits

Fantasy and elegance are the most significant and evident signs of distinction of all the collections of Alexander Smith London sneakers. The white background color, often present, is flanked by golden patterns, metallic elements, fluorescent details, shiny and iridescent applications.

The choice is very wide and includes collections with an urban, casual chic, refined or sporty style, inspired by the most renowned districts of London as well as college style and tennis tournaments.

Matching Alexander Smith London sneakers is very easy: the atmosphere of sophistication and unconventional elegance makes them suitable for practically any occasion and with any kind of look and clothing.

They are worn every day and at any time, they represent an icon of elegance, originality and style and can be combined with the most chic and refined garments, as well as with a more casual and sporty outfit.

The brand has achieved particular success especially towards the most demanding female public, very often looking for a model of fashion and trendy sneakers that can at the same time satisfy every need in terms of quality, practicality, comfort and price.

In essence, the choice of the brand was to stand out precisely for the fact of offering the market a product of excellence, departing from what is the most widespread trend today, that is to continuously produce large quantities of goods at low prices but without too much attention to quality.

Over the years, Alexander Smith London has continued to develop an increasingly unique and sophisticated product, creating his own concept of alternative luxury, always of the highest quality, in full respect of the artisan tradition and continuous stylistic research.